A Little About Lucky City Brewing

We are a Cooperative Brewery opening in Downtown Reidsville in 2018. We plan on being the social headquarters of Reidsville and Rockingham County. We plan on creating quality craft beer at a fair price and provide an atmosphere that welcomes all walks of life. As a Cooperative we are owned and operated by members of the community. We plan on giving back to the community through education, entertainment, and economic impact. Membership is open to any US resident that is 21 years of age or older. Read the Blog section of this site for more information.

Who We Are

We are your neighbors, friends and colleagues that live work and play here in Reidsville, Eden, Wentworth, Madison, Mayodan, Stoneville, Rockingham County NC, Guilford County NC and Danville, VA.

Our History

Lucky City Brewing was conjured up in the mind of Eric H. Smith a Homebrewer of 20 plus years, BJCP Beer Judge, and loud proponent of good craft beer. After many years of telling people he didn’t want to open a brewery he spent two years researching the cooperative brewery model. On June 20th of 2016 he called together a meeting and 40 people showed up and expressed interest in being a part of making history in Rockingham County. He along with the initial steering committee welcome you to join us and finish writing our history and making our future bright.

Meet Our Board of Directors

Eric H. Smith

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1 Year Term (Ends 2020)

Eric became owner/operator of Amos Welding located in Downtown Reidsville in July of 2015. Eric is an avid home brewer for 21 years and a BJCP Recognized beer Judge. He is also a community theatre actor and has also been featured as “Frustration Man” and Santa Clause for Danville Toyota TV commercials. He is looking forward to bringing craft beer to Rockingham County and hopes Lucky City will be an asset to the community.

Chuck Williams

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Vice President
2 Year Term (Ends 2021)

Chuck is a Parts Specialist at NAPA Auto Parts in Reidsville with over 20 years experience in the auto parts industry. He and his wife, Kristy, are natives of Rockingham County. He has owned several small businesses in the Reidsville area and is knowledgeable in the market. He has been home brewing for the past year and is excited about being part of Lucky City Brewing. He will use his knowledge in business and home brewing to promote the brewery and the teaching of the craft.

Michelle Baswell

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3 Year Term (Ends 2019)

Michelle “Candy” Baswell is a graduate of the University of North Carolina at Greensboro with a bachelor’s degree in Information Systems and Operations Management. She works for Rockingham County Government as an ITS Business Analyst. Her hometown is Eden, NC. Michelle loves to travel, enjoys the outdoors and spending time with family and friends.

Members At-Large

Brian Benfield

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3 Year Term (Ends 2019)

Brian Benfield is a native to Rockingham County where he resides with his wife Melissa and 3 daughters Hayley, Hagan and Hannah. Brian attended college at both GTCC and UNC-Charlotte. He has been in the construction industry for 25 years and has held a NC Electrical License since 1997. Brian is a Project Manager for the largest privately owned electrical contractor in the Southeast that was part of the Design-Build for both Sierra Nevada and New Belgian Breweries. With Brian’s background in the MEP trades the mechanical operations of this brewery should be a success. Although he has not been brewing beer for long, he certainly is a fan of beer and excited about this venture for Reidsville and Rockingham County.

Karl Herzberg

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2 Year Term (Ends 2021)

Karl was born and raised in southern California. He and his wife Denyse  moved to Chatham Virginia in 2014. He has been in the construction industry for 30 years and operates his own handyman business since 2007. He went to El Camino College in California and earned an AS degree in automotive technologies. He has been brewing beer since 2004 and growing his own hops since 2014. He is defiantly what you would consider a “Hop head” but enjoys brewing and tasting all types of beer. He is very excited about the opportunity to be involved with opening and continuing to operate Lucky City Brewing.

Jeff Permar

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2 Year Term (Ends 2021)

Jeff grew up in Guilford County and has lived in Reidsville for over 25 years with wife Susan.  He is a NC licensed General Contractor with over 30 years’ experience in the construction industry.  He is currently with Sterling Building Group in Greensboro, NC as Project Manager.  He holds a BS degree in Business Administration with Accounting and Economics from UNCG.  He also started home brewing in the 1980’s beginning with a kit and experimenting with different brews over a 35 year period.  His favorite brews are generally stouts and porters but he likes most any type of beer from IPA’s to lagers to stouts and everything in between.
Along with Brian Benfield, Jeff heads the committee for design and construction of our facility.

William Brown

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1 Year Term (Ends 2020)

William Brown has been working professional in the beer industry for the last 2 years.  He got his start homebrewing in 2011 when his wife bought him homebrewing kit as a birthday present. At first thinking of it as a neat hobby, which quickly grew to much more than just a hobby.  He holds a BS degree with a double major in economics and business administration from the University of North Carolina at Greensboro.  After college he worked in distribution and logistics for several companies before deciding to leave the corporate world and start a new career path.  He is a certified beer judge with the BJCP and hold a level one Cicerone certification.  His ties to the city of Reidsville is he is married to Miranda Brown who is born and raised in Wentworth just outside of Reidsville.

Glenn Edward Thomas

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1 Year Term (Ends 2020)

Glenn served as a US Marine from 1984-1988. He attended DCC from 2002-2004 specializing in HVAC. Glenn has 23 years of maintenance/service experience and for the last 10 years has had a role in communications. He started brewing beer in 2002 and has enjoyed perfecting it for the last 15 years.

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228 Gilmer St
Reidsville, NC 27320

(336) 558-7967


Craft Beer Links

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